Redesigning an Onboarding and Post-OnboardingHarpieOct 2024
To address user drop-off after onboarding, I led an initiative to revamp onboarding and post-onboarding flows. This included exploring features like personalized onboarding, coachmark tours, welcome modals, animations, and gamification to guide new users toward essential conversions. Collaborating with Dana Yao (a Senior Product Designer at a multinational payment services company) and our newly hired junior product designer, we iterated on user flows and prototypes, balancing industry best practices with technical feasibility.
This effort resulted in a 67% increase in users activating their first product, with feedback highlighting the tour’s clarity and simplicity. This project demonstrated the power of collaboration, mentorship, and user-centered design to deliver measurable results.
Case study available upon request.